Pluang believes that if people understand how to invest wisely, they can experience the thrill of investing. With a focus on diversification, it is making it easier for all Indonesians to access financial markets by building an easy-to-use investment platform, with multiple asset classes and a focus on financial education. It now offers Gold, Mutual Funds, Indices and Cryptocurrency. Pluang also holds a BAPPEBTI license, enabling them to invest in commodity futures products and operates as a market maker, with access to foreign asset classes within the Chicago Mercantile Exchange (CME.)