The Craft Revisited: Andy Nairn on Luck

Freddie Luchterhand-Dare
February 16, 2023

We’re taking a look back at a past episode of The Craft, where our guest speaker, Andy Nairn, discusses the role luck plays when it comes to leadership. Andy is co-founder of the advertising agency Lucky Generals and author of Go Luck Yourself. Some of his previous work includes advertisements for Amazon Alexa, Virgin Atlantic and Yorkshire Tea.

Here are some key takeaways from Freddie and Andy’s conversation:

  • Luck does play a role when it comes to success.

Historically, the notion that success stems from solely hard work was prevalent. However, that’s hardly true - working hard can still have the outcome of failure. It’s important to thus recognize the role luck plays in a successful outcome.

  • We should acknowledge luck for several reasons.

It prevents complacency - acknowledging luck means acknowledging the potential for things to go wrong. This recognition of the fragility of success makes one work harder and attract better talent instead, which fuels success.

  • There are plenty of breakthroughs sitting under our noses.

Great ideas can be things we chance upon in our everyday experiences, from conversations to encounters with others. We should keep our eyes open for opportunities everywhere. Any topic can spark a great idea.

  • We should practice being a bit luckier every day.

So how can we bring a little bit more luck into our everyday world? Happy accidents don’t happen by accident. They happen through increased interactions with others, doing things that are out of our usual routines - something that can be facilitated through organizing people, buildings, working practices in a way that encourages people to deliberately ask questions and reflect.

At the end of the day, bad luck can be turned into good luck with conscious thought and reflection on problems we face in the everyday.

Watch the full episode here: