TaniHub uses technology to better match supply and demand in the Indonesian agricultural and fresh produce sectors. It creates benefits at both ends of the chain. For farmers, it provides access to transparent pricing, frictionless logistics, and lending/pre-funding for crop production. For buyers in various channels, it offers high quality produce at competitive prices, supply certainty, and no middlemen. With TaniFund, it has also built a P2P lending company connecting agriculture stakeholders to working capital by utilizing a crowdfunding platform.